Our website looks subtly different. When you visit our new offices (soon!) or open our emails, you’re greeted with a fresh, clean vibe. Today, we’re excited to unveil the new look of Benach Collopy!
Why the new look?
Candidly, our old look was pretty boring. While it was clean and professional, it was also a little trite and expected from a law firm. That’s simply not us. And our old look felt traditional and masculine which doesn’t jive with an all-woman team that is anything but traditional.
When we move into our new offices in Tenleytown and embark on the next chapter of Benach Collopy, our brand will reflect who we are – a forward-thinking organization that is strategic, creative, and detail-oriented. We’re breaking barriers (and overcoming walls) and fighting for what’s right.
More than just pretty fonts and colors.
Just like our work on immigration and asylum cases, everything about our new logo is intentional.
The lines are intended to reflect the approachability of Benach Collopy and be reminiscent of the open arms you’re greeted with when you walk through our doors. The framing of the box with the “Be” peeking out indicates that we both embrace our clients’ cases and think outside of the box to identify creative approaches to their situations. In addition, the connection points of the letters and the frame were chosen to demonstrate that we’re with you every step of the way – from beginning to end.
As for the font and colors, they are just the right mix of professional yet casual, feminine yet strong, and clean, but not cold.
Thank you for sharing our journey with us – We’re excited about what’s to come for not only Benach Collopy, but also our clients as we all build and grow together.